Phil James - 3D Rendering
Tub Chair
3D renderings such as the one shown enabled Phil James to show their products to potential customers without having to make them.
Increased interest in the products from these inital renderings allowed the production of the product having researched market interest and a possible consumer base.
Different material colours and patterns were applied to the base model giving numerous product choices with the 3D rendering showing accurately how the final product would look from various angles.