V&A - Adverts

Magazine Advertising

These adverts incorporated freindly headings and playful typography to effectively draw peoples attention.

This project clearly shows the different approaches that can be taken in order to promote a product. Using emotive imagery ensured that the adverts stood out from the crowd, whilst a larger more detailed look at the product allows all the features to be conveyed.

These adverts were part of a wide spread campaign to launch the new anywayupcup.