Case Studies / Bromptons Auctioneers

Brompton's Auctioneers

A specialist fine musical instrument auction house based in Mayfair, London. We have been working with Brompton's to create significant growth in their business. This has been achieved through a combination of website development, newspaper advertising and email marketing. Brompton's, after just a few years have managed to establish themselves as leading specialists in their field. Their sales have achieved numerous world auction records, with an ever increasing international client base.

"It is my experience that when presented with a project, Newwave produce ways of making things work, however complex the task. Our market is an exceptionally aggressive one, where we have to compete with rival auction houses, such as Sotheby's and Christie's. I feel it is in no small part due to the efforts of Newwave that we are consistently growing market share at our competition's expense."

James Buchanan - Managing Director, Brompton’s Autioneers, Mayfair, London

Services Employed

Auction Website
Printed and Online Catalogues
International Advertising Campaigns
Banner Advertising
Emailers
Branding
Stationary

Auction Website

The website needed to reflect their professionalism and in-depth knowledge, whilst providing a system that allowed users to view forthcoming and previous catalogues. The site has been a tremendous success, as it now attracts thousands of visitors a month; which in turn has brough a significant increase in turnover.

Using this content management system, they can now update their catalogues at any time, ensuring the information on there site is relevant and accurate. Users have the ability to refine their search criteria by instrument, maker and estimate price, allowing them to effectively browse through catalogues containing thousands of items.

An advanced auction bidding system has been developed, to allow users to place commission bids on items online. These then feed into the actual sale.

The Maker's Library is a comprehensive online resource for dealers, collectors and musicians. Users can research, analyse and compare instruments from a chosen maker, time period and location using the Yearbook Search Tool allowing them to make informed decisions based on sales trends from the last 15 years of instrument auctions.

We use the latest web technologies to analyse and track visitors to develop communications effectively.

View site

Catalogue

In order to give Brompton's maximum time to consign instruments to auction, Newwave turnaround printed catalogues within very short timescales, working closely with both Brompton's and the printer to ensure the catalogue is accurate, yet remains refined and elegant in its approach.

International Advertising Campaigns

Brompton's have been proactive in acquiring important instruments for their sales, in the UK and abroad. They have run many valuation days in America, which has led to finding new instruments and new clients. To draw people to their valuations, they have placed a strong emphasis on running well designed adverts in leading newspapers. We have handled these campaigns for them, providing quick turnarounds with adverts that generate real returns.

Email Marketing

We are careful to offer real value to clients of Brompton's through email marketing. Clients are kept upto date with up and coming sales, amendments to lots or valuation days. Each email is carefully designed to ensure key messages are delivered quickly, with further information where people want to find out more.

Stationary

Clear simple stationary, with a contemporary yet established feel.