SmilesBetter
Redefined Corporate Identity
Smiles Better have been a successful private dental practice for many years, yet there image did not reflect the excellence of the work undertaken by their practitioners. Also the range of services available was not being communicated. We worked with them to clearly define:
- Who they are?
- What they do?
- Where they want to go?
- What sort of clients are they seeking?
- What services they wish to promote?
From this an understated identity was formed - simple yet sophisticated, which pitched at the higher end of the market, attracting people looking for specialist services such as dental implants and cosmetic dentistry.
Photography
Being able to photograph the surgery ourselves, after the implementaion of the new identity, meant we were able to maintain artistic control. The photos were then used in all apects of their advertising, and provide useful assets for the future.
Range of Work
- Corporate identity
- Logo design
- Website
- Information Pack
- Stationary
- Adverts
- Posters
- Photography - location & studio
- Signage
