PR Case Study : Nigel Jones and Graham Price


Introduction

Our experience of working in the media at the highest level means that we can spot good stories and identify excellent PR opportunities on their behalf. This was the case during one of our regular meeting with our client - Dr Nigel Jones. He had fitted dental implants free of charge for former Wales and British Lions rugby legend Graham Price. It meant that the former member of the Pontypool front row, had his two front teeth back in time for Christmas. Everyone was certainly 'all smiles' following our campaign.

Campaign goals

  • Raise our client's profile and SEO through national and regional press coverage
  • Use Christmas as an angle, to make it more attractive to the media

Campaign strategy

  • Use our media experience to write press releases in a unique style to suit each publication
  • Use our contacts offering the story to the media in return for backlinks to our client’s website
  • Originated and implemented a social media strategy to promote the article

The results

  • Print articles seen by a combined circulation in national, regional and local press of just under 50,000
  • Our client’s key messages were published in full
  • Top read story online on the Pontypool Free Press website
  • Helped gain our client 114 new Twitter followers, attracted 10,100 impressions and 779 profile visits