Case Studies / Down To Earth

Down To Earth Project

Down to Earth Project is a social enterprise specialising in Sustainability Education and Natural Building. Based on a beautiful site on the Gower Peninsula, Swansea, they offer a range of groundbreaking programmes for ‘disaffected’ young people and training programmes for adults in Traditional and Natural Building methods. Newwave helped to define their brand, producing a logo, website, advertising material and printed literature.
Services Employed
  • HTML Website
  • Branding
  • Advertising
  • Illustration
  • Posters
Down to Earth Project - Magazine Adverts Down to Earth Project - Magazine Adverts

Magazine Adverts

Newwave created a campaign, published in the 'Big Issue', to promote seasonal courses for Down to Earth Project. A gang of quirky characters were created with distinct personalities, the illustrative approach is engaging and ensured the adverts stood out from the crowd. With limited space the challenge was to convey a large amount of information whilst maintaining the popular illustrative approach of the brand.

Client Location: Swansea, Wales
Down To Earth - Illustrated website design Down To Earth - Illustrated website design

Illustrated website design

As part of a the design for their corporate identity, Newwave also designed this unusual website to break with convention and create an instant impact for Down To Earth. Welcoming character illustrations help introduce the work and ethos of Down To Earth, whilst maintaining a core brand throughout all of their communications.

Client Location: Swansea, Wales

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Down To Earth - Leaflet Design Down To Earth - Leaflet Design Down To Earth - Leaflet Design

Leaflet Design

This colourful, illustrated and innovative leaflet was designed to promote all aspects of the Down To Earth Project. An unusual layout, combines well with illustrated characters and good photography to create an eye catching design.
Down to Earth - Illustrated Posters Down to Earth - Illustrated Posters

Illustrated Posters

The illustrative approach established in literature is engaging and ensures the posters creates a memorable impression for this sustainable project.
Down to Earth Project - Illustrated Stationary

Illustrated Stationary

The illustrative approach established in literature and web content for Down to Earth Project was carried through onto letterheads, business cards and compliments slips. The result is engaging and ensures the stationary creates a memorable impression for this sustainable project.