Case Studies / Dentist Corporate Identity & Website Design

Smiles Better Corporate Identity

Smiles Better are highly trained dental specialists dedicated to providing the best dental care and cosmetic dentistry. Newwave have worked with Smiles Better to produce a corporate identity that reflects the excellence, attention to detail and professionalism, expected from an appointment with Smiles Better. A sophisticated brand and colour scheme have been implemented across a website, dental illustration, signage and printed literature.

"We have been working with Newwave for the past 6 years on everything from the complete design and set-up of our web site, to logos, flyers and brochures. Their design work has always been of the highest standard attracting many positive comments from customers and colleagues alike. We very much feel they are an extension of our own business, offering well-researched advice and ideas. Importantly they listen to us and give us what we want, not what they feel we should have. They are prompt at dealing with our requests and the team are friendly and knowledgeable. We would feel very happy recommending NewWave to other businesses."

Sarah Jones, Smiles Better

Services Employed

HTML Websites
Branding
Advertising
Signage
Illustration
Printed Literature

Information Pack

As part of Smiles Better referral programme, an information pack was required to introduce the practice to both patients and referring dentists. Printed on a good quality stock, the look and feel of this pack instantly gives an air of professionalism to Smiles Better literature, a fact that has seen a dramatic increase in number patients being referred to the practice.

Leaflet

Aiding in the promotion of Smiles Better, Newwave designed a range of leaflets each dedicated to a particular target market. By creating a house style, Newwave are able to produce cost effective designs, whilst maintaining the same high standard

Nigel Jones Website

As a founding member of Smiles Better and a specialist in his field, Nigel Jones required a website to promote his expertise within Dental Implants. This website appeals to both consumers and referring dentists, conveying information about dental procedures in a manner that can be easily understood by patients, but also backed by detailed information for dentists.

The website brings together all elements of the Smiles Better brand, guiding users to find out more about the Practice and it's services.

View site

Video

Newwave filmed a number of testimonials to include onto the Smiles Better website. These videos outline patient experiences, with Newwave filming and editing ready for upload onto the web.

View Videos

Dental Illustration

Newwave designed subtle illustrations to convey dental proceedures to patients.

Stationary

Elegant, sophisticted stationary was designed to represent Smiles Better to clients. The stark contrast of white and black on the reverse separates Smiles Better stationary from any other.