John and Arthur Beares

John and Arthur Beares is regarded as the world’s most respected violin dealer. For more than 120 years they have built their reputation and expertise in buying, selling, making and restoring musical instruments and bows. Beares approached Newwave because of our reputation in the music instrument and auction world to firstly work on their branding.

How We Helped

The strength of an established brand

Beares had previously rebranded and it had taken a wrong direction. As such an established name within the musical instrument industry we looked at their previous brand and made subtle refinements to it. We looked at all of the elements that would underpin the logo to form their brand. The new design helped Beares maintain the sense of history as a long established and respected brand and also gave them a clean, up to date feel.

Maintaining the brand

Leading on from redesigning their branding Newwave was asked to design and build a new website for Beares. We also advised them to maintain their brand across their auction site.

Newwave has also supported them in producing exhibition banners, company brochures and advertising materials. We have established a good working relationship with Beares and continue to provide them with branding and marketing support.

Services We Offered

Website design

Newwave's design helped take the heritage and prestige Beares has in the traditional way the industry operates, onto a more modern selling platform.

Click here to find out more about our website design process

We have supported Beares producing advertising materials which have appeared in various publications such as: The Strad, Strings Magazine and Das Ochestra.

Learn more about our advertising campaigns here


We created a modern auctions brand for Beares to align with their online auction system, whilst still maintaining their prestige, sitting alongside their established J & A Beares brand.

Other examples of our branding

Exhibition banners

We have produced numerous banners for Beares, from simple pull up banners to larger exhibition items. We produced the artwork as well as sourcing the best quality hardware.

How Newwave can help you stand out at exhibitions