Research, concepts and positioning
Every branding project here at Newwave starts with research. We look at everything including your competitors, trends, colours and shapes. This level of detail helps capture the personality of a company and helps to build a successful brand. Concept stages are broad and fast paced. A lot of sketching and group discussion allows us to make use of the multi-disciplined team we have. During development we refine our ideas into a number of concepts to present to clients. This brand exercise will take positioning into account to ensure your brand stands out to the right customers. We typically present three concepts, however if we have created eight fantastic ideas, we will offer all eight options.