Alexa, What’s Voice Search SEO?
Voice search is no longer just a fancy feature on our devices; it’s become a companion, changing the way we interact with the digital world. With the likes of Alexa and Siri becoming a fixture in homes across the UK, we’re witnessing a shift in how we interact, evolving from tapping keys to having a chat instead. And why not? It’s faster, hands-free, and a bit more human.
What is Voice Search?
At its heart, voice search is all about convenience. It’s a blend of voice recognition and natural language processing, allowing devices to understand not just what we say but also the intent behind our words. Unlike the robotic search queries of the past, voice search is conversational, chatty, and user focused.
Voice controlled devices browse the internet in the same way we would, but they look for short snippets of information on search engines so that they can give us a quick and concise response.
UpCity’s research shows that most of us use voice search primarily to find out about the weather and local business’ information. We also use it for:
- Navigation support while driving
- Fact checking and finding definitions
- Research on online goods and services
- Communicating with others
So, if you want to know whether you need a coat, where the best local coffee shop is, or are trying to win a debate with your partner, voice search is becoming our go-to for hands-free, immediate and convenient answers.
How to Create Voice Search SEO Friendly Content?
Gone are the days of stuffing keywords and hoping for the best. To win at voice search SEO, we need to use the same language that our audience uses. Think about the questions they’re asking aloud and weave those into your content. Short snippets of information are your friend – no one wants Alexa reading you an essay!
But there’s more to voice search SEO than just chatty language. Here’s how you can further tailor your content:
Focus on Long-Tail Keywords:
In voice search, people tend to use longer, more specific phrases than they do when typing. Incorporating these long-tail keywords can make your content more discoverable in voice search results.
Structure Content with Questions and Answers:
Since voice searches are often phrased as questions, structuring your content in a Q&A format can be incredibly effective. This not only aligns with natural speech patterns but also increases the chances of your content being used for featured snippets – prime real estate in voice search.
Optimise for ‘Near Me’ Searches:
With mobile voice searches often looking for local results, ensure your content is optimised for local SEO. This includes having up-to-date listings on Google My Business and integrating location-specific keywords into your content.
Make It Scannable:
While voice search results are auditory, the underlying content should be easily scannable by search engines. Use headers, lists, and bullet points to break up text and make it more digestible for search algorithms.
Ready to chat about how voice search can amplify your brand’s online presence? Drop us a line, and let’s start the conversation. After all, it’s not just Alexa who’s all ears. Get in touch with us here.