Lean Competency Systems

Lean Competency System (LCS) is the only university-backed accreditation and training system for organisations and business wishing to run their own lean training systems. Newwave worked with LCS to help them establish their brand and then build on it.

How We Helped

Establishing the brand

Simon Elias the director of LCS had worked with Newwave whilst being the director of Cardiff Business School’s Lean Research Centre (LERC). The Centre has led the way for lean thinking and helped provide post graduate training across many sectors.

Newwave helped LCS become established, initially working on their branding, website, brochure and accreditation logo/stamp. We provide strategic advice for structuring and marketing businesses and helped to bring clarity and structure to LCS, which was essential for an organisation that pioneers in lean.

Creating an online community

After helping LCS establish itself the next challenge was to build on its current success and help LCS create an online community for lean practitioners going through LCS training. We explored potential routes to take with LCS before advising them to create this community and to provide high value to users. We helped ensure that they took the right approach to make sure that the website gained sufficient momentum to be self-sustaining. We did this by offering value to online users such as bringing in industry experts to contribute articles. We also provided mechanisms for LCS practitioners to connect.

Services We Offered

We created a website that would offer an online hub for lean practitioners. The website was designed to encourage interaction between it's members and offer a platform for further learning. It also had to sell LCS accreditation and certification which was the basis of the original site.

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Exhibition banners

We produced a set of exhibition banners to support the printed materials and raise the LCS brand awareness at events.

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We created a bold logo that had a modern feel which subtly reflected the seven levels of lean.

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Printed literature

Newwave designed and printed a series of brochures and leaflets to compliment the LCS exhibition offering. They were used to market the LCS accreditation and certification to potential customers.

Read more about our printed literature process

Search engine optimisation

Newwave helped LCS establish an online community for lean practitioners going through LCS training. Our ongoing SEO work has helped LCS grow that community and attract more businesses to what they do.

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