Product design

We have a background in designing products across a variety of sectors, from military to medical. Though our focus is on consumer products, bringing together a fusion of ergonomic understanding, mechanical function and consumer appeal. Also, creating product ranges that stay on brand, made for the right price providing decent profit margins.


Consumer product design

We are experienced in designing consumer products. Typically made up from mass produced injection moulded plastics, our emphasis is on creating beautiful products fit for the purpose intended, with strong market appeal. We have designed games tables featured in Argos and golf training aids sold through the Golf Channel. As we are able to offer a full design service, we can manage the product graphics, packaging, branding, marketing materials and setting up ecommerce websites, giving new products the best chance of success.

Children's product design

This has been a specialist area for us. We have a background in designing ranges of children’s feeding products, such as baby cups, bowls, plates and cutlery. The more well-known being the Cow Cup, which was sold in Boots, Mothercare, Waitrose, Lloyd’s Pharmacy, Tesco and many other supermarkets. We also developed an innovative, premium range of outdoor play equipment for the Tonka brand.

Optimised parts and assemblies

When possible we optimise assemblies to reduce part counts, as well as designing the parts in such a way as to reduce tooling costs. Our product design experience allows us to ensure the integrity of the parts are maintained, through good mould design. Our background experience includes optimising assembly designs for sheet-metal products such as instrumentation, as well as aluminium extrusion based medical products.