End-to-end PPC campaign support

£1.3m+ managed spend

Clients trust us to manage their ads because we outperform industry norms.

High performance

Dedicated specialists for copy, design & technical to produce high conversion campaigns.

Results focused

Monthly KPI reporting & periodic reviews to drive serious business growth.

Proactively managed

Our passionate, certified account managers actively seek new ways to drive growth.

Our in-house team offers end-to-end support for your Google Ads campaigns.

From initial planning and creative design to landing pages and data analytics; our integrated approach allows for a seamless campaign experience without the need to rely on multiple external service providers.

PPC services

Our PPC agency services

Your dedicated account manager will draw upon the skills of our in-house design, web and marketing teams to deliver highly engaging campaigns.


Market research & initial strategy for client review and sign-off, this includes:

  • Research
  • Targeting
  • Personas
  • Concepts
Campaign setup

Creation & implementation of impactful & effective campaigns, this includes:

  • Creative
  • Content
  • Assets
  • Ad setup

Ongoing adjustments, monitoring & refinement of budgets to maximise ROAS, this includes:

  • Split testing
  • CRO
  • Budget rebalancing
  • Experimentation
KPIs & reporting

Monthly reporting & periodic review of targets & KPIs, this includes:

  • Monthly reports
  • KPI dashboard
  • Periodic reviews

Boost your sales through…


Seasonal & promotional campaigns

Our in-house team offers end-to-end support for your Google Ads campaigns. From initial planning and creative design to landing page creation and data analytics, our integrated approach allows for a seamless campaign experience without the need to rely on multiple external service providers.


Conversion rate optimisation

Small increases to conversion rate will have a significant impact on sales and enquiries from all marketing activities.

To improve conversions, your account manager will identify opportunities to enhance UX, site functionality and content based, all with a focus on common user needs. Our in-house design and marketing teams will present design concepts for the changes for feedback and sign-off, it is then built in a staging environment for final testing before being set live.

Paid Advertising specialisms

Delivering outstanding results across a range of specialist areas

With over 19 years of trading experience, our team has delivered significant, measurable results across a range of specialisms.


With a focus on conversion rate, average order value, ROAS & revenue targets.


Data capture strategy, open event sign-ups & student registrations.


Traditional lead generation targeting sectors, services, solutions & locations.


New patient bookings through brand building & targeted advertising.


Targeting overseas markets with high performance campaigns.


Working with manufacturers to drive enquiries or direct online sales.

And more…

We work with clients across a diverse mix of activities and sectors.

Campaign options

Comprehensive PPC advertising solutions

Search campaigns

Maximising conversions for targeted Google search ads.

Display campaigns

Targeted brand building to reach new audiences.

Shopping campaigns

Sponsored product listings in Google search results.

Video campaigns

Capturing the attention of YouTube and video partner users.

Remarketing campaigns

Maximising brand visibility to past web visitors.

Performance Max campaigns

Cross-channel, AI enhanced advertising.

Retainer costs

Flexible, monthly rolling retainers

Paid Advertising Retainer



/ month

  • Planning & research
  • Budget management
  • Copywriting & design
  • Split testing
  • Campaign setup
  • CRO & quality score
Full-Service Retainer



/ month

  • All from Paid Ad. Retainer
  • Design
  • Social media
  • Development
  • SEO
  • Brand management

How our Paid Advertising Retainers work

Our organic approach to raising your profile online will push your domain authority and rankings to new heights.

  • Account management
  • Regular meetings
  • Monthly reporting
  • Full implementation of web changes
  • Interactive Looker Studio dashboard
  • Add more services at any time
  • Quarterly / annual target reviews
  • Rolling contract or fixed term
Technology we support
Our team

A full-service team of marketeers, designers & web developers

Providing you with a powerhouse of expertise that both compliments and boosts your in-house skills.

About us
Your account manager

You will be assigned an experienced account manager from the marketing team who will become an advocate for your business. They will be the driving force behind your new PPC strategy, relentlessly planning new ways to drive more targeted traffic to the site.

Our marketeers, designers & web developers

Our turn-key solution means you don’t need to rely on any other providers. We can handle it all in house from the planning to the content writing, design and development. This approach means there is no hold-up, and we are fully accountable for delivering results.

Case studies

Browse some of our latest work


Further details about our PPC service

Do you plan and create all campaign assets?

Yes – our digital marketing team work closely with our in-house designers to produce highly engaging ad content and campaign visuals. From designing banner advertising and motion graphics through to arranging video or photoshoots, we have you covered.

Have you worked in my industry / sector?

It’s probable – but your business is unlike any other, and your PPC strategy should reflect that. We have worked with businesses across a broad range of sectors and industries including manufacturing, retail, ecommerce, FMCG, foodservice, education, medical, wellbeing, public sector, SAAS, B2B, service industries, and many more.

We become specialists in each new sector we work for, developing a strong business level understanding of market nuances, audiences, technical or sensitive service offerings and competitor landscapes. From here we apply our experience and in-house capabilities across branding, marketing, and web development to drive sustained business growth.

Can you provide a PPC audit?

Yes, as part of an ongoing PPC retainer. Using a combination of our expertise and industry-leading software, we carry out an in-depth audit of your current PPC account.

Do you provide competitor analysis?

Yes, both during our pitch for the work, and more comprehensively as part of the ongoing retainer. We We offer insights into their current PPC strategy including: –

  • Budget estimates
  • Search ad copy
  • Social advertising strategy
  • Keywords they are bidding on
  • Impression share
Do you provide Conversion Rate Optimisation (CRO)?

Yes, its fundamental to the success of all our marketing activities. In addition to improving messaging and positioning, your account manager will be calling on the skills of our in-house design and web development teams to improve user journey and site functionality. Our hands on, full-service approach means our clients don’t have to wait for multiple agencies to do their part, instead we push site changes through each stage quickly; design, feedback, sign-off, staging, testing, setting live.

The impact of site changes are measured, and results will be explained in monthly reports and periodic account reviews.

Do you provide monthly and quarterly reports?


Monthly reports – all clients receive a detailed monthly report from their account manager, alongside a link to an interactive Looker Studio dashboard. The Looker Studio dashboard pulls in key metrics from GA4, social platforms, advertising platforms, SEMrush, and more (we customise it for each client).

Periodic reviews – depending on the scale of retainer, we will plan periodic reviews either quarterly or annually. This gives us a chance to reflect on the impact of our work to date and identify the big ideas for the coming period. This is presented online or in person.

Do you charge a mark-up on advertising spend?

No – we prefer clients to pay for their advertising costs directly through the advertising platform. Our fixed monthly fee covers the cost for the work.

In some circumstances we may agree to connect our card details to a client account. In which case we require payment in advance with a 20% markup.

Are you Google Ads certified?

Yes – a number of our digital marketing team specialise in Google Advertising and maintain their certification on an annual basis.

Do you just provide PPC in Wales?

No – although we are based in South Wales and most of the team are in the studio twice a week, we have clients nationwide and overseas.

Many clients have found us when looking for top digital marketing and PPC agencies in Wales because they want a local agency that they can meet face to face.

We do also have a significant number of clients across the UK and many overseas, due to our reputation and experience across a range of service sectors and specialisms.

The widespread adoption of online video calls clients hiring remote work from home staff in key roles, means distance is no longer as important as it once was. Our teams are also always willing to travel for key pitches and account reviews.

Why Newwave?

We’re driven by excellence

20 years strong

Delivering strategic growth for our clients since 2003.

19 team members

Creating great results through design, web & marketing.

Passionate specialists

We hire only the best people who nurture their clients and love delivering growth.

40+ retainers

Supporting clients ranging from ambitious start-ups to billion-dollar companies.

6+ years

On average, our retainer clients choose to stay with us for 6+ years.

Long-term partnerships

No project churn. We seek long term partnerships where we can grow together.