Navigating the Challenges of Brand Diversity with a Unified Digital Platform

Services employed:

Trimline Group, renowned for their premium tile brands Pyro + Echo, and a diverse range of sealants and grouts, faced a unique challenge. Their online shop, nestled within their main domain, presented a hurdle for their sales team when it came to effectively marketing each of their own brand products. While direct sales to tradesmen through their online shop were steady, the team sought to secure contracts for larger-scale projects, such as commercial pools, hotel lobbies, and washrooms.

A New Digital Presence to Support Sales and Showcase Sectors

We proposed the development of a new corporate site, distinct from their online shop, to spotlight the sectors they serve, their brands, and their past projects, all with the aim of aiding their sales agents in securing and closing contracts. The site, crafted in a custom version of WordPress using our innovative design system, not only migrated content from their sub-brand sites but also incorporated an SEO strategy to ensure a seamless transition and maintain their digital presence.

Evolving Branding to Align with Market Positioning

In addition to the digital platform, our journey with Trimline Group extended into the realm of branding. We evolved their existing aesthetic, introducing new style elements that not only retained the essence of their established identity but also elevated their positioning within the market. This nuanced approach to their branding ensured a coherent and recognisable presence across all platforms and communications.

Spotlight on Solutions and Service for Larger Contract Wins

A pivotal aspect of our strategy centred around a robust focus on solutions and service. By highlighting these areas, we aimed to provide their sales team with a fortified foundation, enabling them to effectively communicate the value and expertise Trimline Group brings to larger contracts. This, in turn, was designed to assist in not only winning but also successfully closing substantial deals.


The new corporate site, with its enhanced branding and strategic focus on solutions and service, now serves as a powerful tool for Trimline Group. It not only showcases their expertise and past successes but also operates as a supportive platform for their sales team, aiding them in navigating the complexities and opportunities of larger contract negotiations and closures.

Elevating Website Design and Marketing for a Premier Finishing Group in the UK

Services employed:

SD Team stands tall as one of the UK’s leading finishing groups, operating from nine strategically located offices across England, Scotland, and Wales. With an impressive portfolio of over 22,000 successfully delivered projects annually, SD Team sought to elevate their online presence through a collaboration with our dynamic marketing team. Having witnessed the success of our ongoing marketing efforts for their ecommerce division, SD Team approached us with a clear vision: to create a new, engaging website that showcases their prowess and sets them apart as an industry leader.

An Intuitive Navigation Bar: Streamlining Focus on Sectors and Services

We adopted a sleek, clean navigation bar, presenting only essential links at all times. Additional information is tucked behind the iconic hamburger menu, allowing new users to easily skim through the menu links, grasp the comprehensive service offerings, and swiftly access the sections most relevant to their interests.

Demonstrating Scale: A Homepage that Spotlights Company News

Inspired by the finest construction and civil engineering companies, our design for the homepage offers a mesmerizing window into the latest company news and awe-inspiring projects. Dynamic tiles feed in company insights and contract highlights, using vivid imagery to emphasize the grand scale of SD Team’s completed endeavours.

Sector-Driven Case Studies: Fuelling Conversions with Beauty and Relevance

Our case studies section boasts an innovative tab system that empowers users to browse example projects effortlessly, segmented by sector. Each case study unfolds with a captivating array of content, including striking images, glowing testimonials, and comprehensive breakdowns of the work undertaken. To enhance user journeys, we seamlessly integrate relevant case studies into each sector page, ensuring that potential clients find exactly what they seek.

Content Support for Key Messaging: Engaging Headlines That Make an Impact

At the outset of every web project, we meticulously map out the entire site structure, along with a content plan for each page. Collaborating closely with SD Team’s skilled copywriters, we crafted compelling and informative headline messaging throughout the site. These engaging headlines captivate visitors, conveying SD Team’s expertise and commitment to excellence.

eCommerce web design and marketing for a leading online furniture retailer is an established online furniture retailer offering a broad range of traditional and modern wood furniture. Their beautiful product collections and outstanding customer service are second to none. We were approached to provide a brand-new look and feel for the site, re-build it into a more manageable platform and provide ongoing marketing from the onset to boost sales.

Brand evolution

To position the brand alongside some of the UK’s top online retailers, our design team worked into the logo, brand colours, design elements and fonts. The new brand is elegant, refined and provides a beautiful platform to showcase their collections.

eCommerce website design

The previous site was built in Magento. Furniture was keen to re-platform to a custom WooCommerce environment, putting the control back in their hands, allow rapid development and powerful marketing capabilities.

The new site was built from the ground up with a custom navigation, custom product journeys, auto-complete search, and intuitive filtering. The new elegant and refined design direction appeals to experienced buyers that seek quality products.

To show off their outstanding reviews (and build more), Trustpilot was integrated throughout the site.

Branding, web, and marketing for a scrumptious catalogue subscription business

Lishia is an established food technician who has worked on product recipes for top brands including Nando’s and Dominos. The Food Tech Bridge is an online platform designed to help established and aspiring food technicians across the globe. Having been let down by a series of other agencies, Lishia turned to Newwave to provide a fresh perspective and deliver on a promise of a successful launch.

Bringing the project plan to life

Although Lishia had established the vision and purpose of the Food Tech Bridge, she still needed help to decide what platform to use and how the website would function. In the proposal phase, we worked alongside Lishia to add detail to the specification and create a shopping list of options for the project.

Serving up the perfect brand

Creating jaw dropping brands is one of many reasons we just love working with ambitious new start-ups and our design team were really in their element for this project. The brand needed to be edgy, innovative and sit well alongside the leading food brands and SAAS providers. Where previous agencies failed, we succeeded – each of our three concepts were presented in context of social adverts and web concepts to bring context to the designs. The client loved each of the designs and ultimately chose a vibrant, playful, and fresh look with an ultra-modern logo.

Campaigns, PPC, Emailers and strategic marketing for a global food manufacturer

– Founded in 1888, Lee Kum Kee has a rich heritage and incredible history of being a world leader in authentic Chinese sauces and flavours. Their founder even invented Chinese store cupboard staple, oyster sauce!

Having tackled global markets, leading to being a multi-billion dollar company, they set their sights on selling direct to consumers online. We were initially approached to take on paid advertising for their social channels, but having seen our team in action, LKK wanted to put more work with us.

Spicing up customer engagement with fun email campaigns

Lee Kum Kee’s marketing team felt that more could be done with their email campaigns and sought a fresh new look that would excite their audience and drive sales. Our marketing team worked closely with our designers to explore new angles and develop a fun, new tone of voice. Emailers now contribute a substantial amount to monthly sales.

Reaching new audiences on TikTok, the fastest growing social platform

Lee Kum Kee works with content creators and influencers to expand the reach of their delicious Chinese sauces and flavours. We were asked to pick up on the ongoing management of paid TikTok advertising campaigns to build brand recognition, enhance engagement and generate sales. Having multiple marketing channels being managed under one roof means LKK benefit from consistent messaging, design and strategy.

A word from our client

“It is a great pleasure working with Newwave Design. We’ve been offered a solid account management service from proposal, strategy, execution and delivery. The Newwave team is always very efficient with all deadlines and are equipped to dealing with our ad-hoc requirements in a timely fashion.

They’re also agile in optimising ongoing campaigns and leave no room for unaccounted errors. What makes them stand out is their creative approach to helping Lee Kum Kee offer a differential advantage.

We’ve exceeded expected results on all campaigns performed by Newwave so far and have achieved a solid boost both in brand awareness and sales.”


increase in overall sales


increase in email revenue


increase in PPC revenue

Website design for Wales’ latest green healthcare initiative

Services employed:

— Green Health Wales is a network for sustainable health and care in Wales, allowing healthcare workers and organisations to connect, learn and get involved in key programmes and initiatives. We were approached to modernise their brand and create a new website that can be used by participating members to promote the initiative.

Branding that engages with healthcare professionals

The new brand needed to be refined and professional whilst representing sustainability. Green was used for the logo mark and a subtle typeface is used for the text. With a view of potential future expansion, Green Health has been bolded to allow the network to branch out into other areas with a regionalised version of the logo.

Filterable, searchable database of information

The website for Green Health Wales stores a variety of information from learning resources through to a directory of members and sustainable organisations. It also lists all past and current projects that healthcare professionals can get involved with. To allow users to easily find information that is relevant to them we implemented a custom catalogue with options to filter by tags, category and location. Each section has click throughs to detail pages with cross links to participating members, related news, and connected programmes.

Custom map search tool

To help users connect with other healthcare professionals and organisations, we built a custom map search tool that hooks into the Google Map API. As a user pans and zooms using the map, the member list automatically updates to show only those who are still in view. From there users can click in to view more information about the organisation.

Web design and marketing support for Rhondda’s primary care cluster

The Rhondda Cluster is a group of local healthcare professionals that work together to provide the people of Rhondda with an integrated, quality healthcare service. It is made up of GP practices, pharmacies, dental practices, and optometrists. The group wanted a way of uniting the cluster whilst providing members with powerful marketing assets to promote the latest health initiatives. Having seen our work and being recommended to us by the Merthyr Cluster, we were asked to create a modern new brand and site for the group.

A modern brand that unites the group

Our design team absolutely loved working on this project. It was a real opportunity to demonstrate how you can bring modern design to what could be considered quite a formal sector. The bold vibrant colours demand attention, and the logo represents one united group. In the concept phase, to demonstrate how the brand can be used, we produced artwork for social, web and banner spaces. This allowed the group to see the new brand in real terms to make an informed decision.

A powerful web platform to promote the group and preventative care

Members of healthcare clusters have a focus on providing the very best care to their patient’s day in and day out. One of the main reasons the group wanted to create a website was to have a platform that can post information on preventative healthcare and the latest health initiatives. This content can be shared by members of the group, allowing them to easily work towards a common goal and keep their patients informed. The site also includes a directory that helps to signpost visitors on where they can get care and advice, based on their requirement.

Health promotion for the people of Rhondda

Throughout the year the NHS and charitable organisations run initiatives to raise awareness of health issues and preventative measures that can be taken to live healthier. Our marketing team work closely with the group to make sure we are creating social assets and blog content that can be easily and quickly shared by all members of the group.

Website design for Scotland’s leading supplier of forklifts and equipment

Services employed:

Gray Material Handling offer hire and sale of forklifts, servicing and part replacements. Having seen our work for similar clients, they got in touch to ask if we could help with creating a shiny new site.

A cutting-edge user experience and website features

To show off the impressive range of heavy-duty vehicles available for hire, we created a sleek multi-tiered catalogue and detailed product pages.

Users can see technical specifications, make an enquiry, or download related PDFs directly from each vehicle page. A sale section allows their team to add vehicles and parts available for purchase and the services section clearly demonstrates their offering and expertise.

Branding and web design for Inclusive Journalism Cymru 

Services employed:

Having worked with us previously, Shirish did not hesitate to get in touch when he needed a new website to champion positive change in the Welsh journalism industry. To reflect the ambitions of the group, the business needed bold branding, strong messaging and a high impact design.

Accessibility and multi-lingual

Being a network that promotes diversity and inclusion, it was important that the website was accessible to all visitors in Wales. In addition to providing multi-lingual functionality to the entire site, we introduced an accessibility tool that caters for a broad range of disabilities and neurodiverse conditions.

A brand that demands attention

The new Inclusive Journalism Cymru brand inspires revolution, calling for the attention of the broader journalism community in South Wales. The logo mark uses a custom connected ‘i’ and ‘j’ to resemble an information icon. The high contrast colour pallet and monochromatic images set a design style that aligns to other fast growth movements from groups tackling issues across the globe.

Ecommerce web design and marketing for a leading builders’ merchant in Wales

Robert Price is the largest independent builders’ merchants in South Wales, with more than 20 branches across the region.

We were approached to provide design, web and marketing support to relieve the pressure on internal teams and rekindle a dedicated focus on strategic growth.

Over the years we have delivered a broad range of services including stakeholder reports, product brochures, supplier campaigns, signage and viral marketing campaigns.

Streamlining the buyer journey

When you call or walk into one of the branches, onsite staff can help you to understand all of the materials you need for your project and arrange a guaranteed delivery time.

Being a business that sets itself apart through unrivalled customer service, it was important to consider how customers interact with their new online shop. We built an online quote system and intuitive contact form that enables customers to get the same level of support with their DIY and trade projects.

Build a quote

As customers browse through the product catalogue, they are given the option to add products to a quote basket.

Users can then request a quote by completing the checkout stages. From here the enquiries are directed to the most appropriate branch and a member of their team will talk to the customer to iron out their exact requirements and arrange collection or delivery.

Intuitive contact form

In many cases, tradesmen and DIYers are short on time and may not know exactly what they need for a project. Web visitors can add products to their enquiry and send it directly to their nearest branch.

As the user types a product name, suggestions appear, if there are no matching products in the database, the system is flexible and allows them to type freely into the box.