Web design and marketing for an established Brazilian instrument maker
Services employed:
– Luiz Amorim is a reputable maker who launched his first workshop in Brazil 20 years ago. His passion and flare have led him to having produced instruments for some of the world’s most talented musicians, including Daniel Muller-Schott and Elmar Oliveira.
We were approached by his son, Luan Amorim who had recently completed an apprenticeship for another renowned maker based in London, that we had been working with for many years.
Having seen the impact of our work first-hand, and having ambitions plans for the future of the business, Amorim were keen to elect Newwave as their marketing partner to help them launch their new workshop in Cremona.
Breathing new life into an existing website
Luiz Amorim had developed a strong reputation as a leading violin maker in Brazil, but with the move to Cremona, we had to re-establish his brand presence to new markets. A full-service marketing retainer allowed us to really get behind Amorim Fine Violins. Together we forged a strategy to build relations with new musicians in Cremona, whilst boosting reach on social and Google.
In addition to ongoing SEO and social media marketing, we designed assets for outreach campaigns to local orchestras and music schools. Within weeks Amorim saw a noticeable increase in sales and they were able to commission the sale of higher value instruments.
Establishing a new brand presence in Cremona
Luiz Amorim had developed a strong reputation as a leading violin maker in Brazil, but with the move to Cremona, we had to re-establish his brand presence to new markets. A full-service marketing retainer allowed us to really get behind Amorim Fine Violins. Together we forged a strategy to build relations with new musicians in Cremona, whilst boosting reach on social and Google.
In addition to ongoing SEO and social media marketing, we designed assets for outreach campaigns to local orchestras and music schools. Within weeks Amorim saw a noticeable increase in sales and they were able to commission the sale of higher value instruments.
Launching the worlds first marketplace for the makers of Cremona
Following the successful launch of the new workshop in Cremona, Amorim set their sights on a new business venture. The plan was to provide an online marketplace for the instrument makers of Cremona, allowing them to reach international markets. A new brand was borne and a sophisticated website with maker biographies and instrument catalogues was launched.