Full-service eCommerce marketing for a designer tile store

The Baked Tile Co was founded by Lesley Taylor to bring a unique, curated selection of the very best designer tiles to the domestic market. Each collection is handpicked, following the latest designer trends and themes. We were approached to provide integrated full-service marketing and streamline the overall approach.

SEO to drive quality traffic and more sales

Looking to get a head start, we were asked to take a lead on SEO while notice was given to existing suppliers for other services. Initial SEO was conducted across the site to ensure all page titles, meta descriptions and page content aligned with how users search. We are already seeing substantial improvements to keyword rankings and search traffic.

Black Friday – a Baked Tile Co first!

After learning about our successes with other clients in the home and furniture market, Lesley was keen to give us a go at running their first ever successful Black Friday campaign. Taking a comprehensive approach, the campaign included social posts, web banner updates, and content going out via email/paid advertising before the event, during the event, and in the final hours of the sale. The site achieved record breaking sales, becoming the highest revenue November since launch.

Maximising ROI with paid advertising

PPC, Shopping Campaigns and paid advertising have always been integral to The Baked Tile Co’s marketing strategy. With fluctuations in the economy, cost of living and consumer spending, it was more important than ever to get the highest possible return on ad spend. We first conducted an audit of the site, checking through years of data to establish which strategies bring the best results, and which campaigns are wasting budget with poor returns.

Driving advocacy and retention through social media

Every single social platform presents huge opportunities to nurture, educate, and inspire a growing audience of potential buyers. Our design and marketing teams work closely to bring the very best ideas forward, exploring campaign ideas by combining beautiful, creative social graphics with carefully considered headline messaging. The result is an increase in social engagement, sustained audience growth and best of all, happy loyal customers.

%

Increase in conversions

%

Increase in average order value

%

Increase in reveue