CP Hire

Photography, Video, Branding, Print and Web Design for a fast-growth plant hire company

Photography, Video, Branding, Print and Web Design for a fast-growth plant hire company

CP Hire are a long-established plant hire company with roots in Northern Ireland. Their new UK division has been growing rapidly but needed marketing materials and a website that accurately positioned them in the market.

We recommended utilising our professional photography and video services to raise their profile and communicate the quality of their operations.

Quality Photography & Video

One of CP Hires main strengths is in the quality of its machinery and professionalism in service. Dramatically shot using a high-powered flash, we captured the beauty of each vehicle. Shots were staged to include drivers and workers, which reflects the service focus of the business.

A storyboarded corporate video incorporated shots of machinery in use, plant equipment being loaded onto trucks for delivery and mechanics servicing the vehicles to tell the full story of working with CP Hire.

A website that caught the eye of HQ

Armed with quality photography and video, we established a design style for the website that sets them apart from competitors. The modern edgy look is combined with shots of real people operating the vehicles to demonstrate the progressive nature of CP Hire.

A feature rich catalogue allows users to browse vehicle types, download technical information and make an enquiry. The brand evolution and website have been well received by CP Hire’s clientele and impressed the original business owners in Ireland.

Attracting new business relationships through SEO

With each new lead having the potential to turning into a long-standing customer, it was a no brainer to plan and implement an SEO strategy. Through keyword research, we quickly realised the scale of the opportunity.

Tens of thousands of searches are made each month in South Wales alone for plant hire companies and specific hire equipment. Through onsite SEO, link building, local map pack optimisation and geographic search landing pages, we provided CP Hire with a steady new stream of quality leads.

Massive increase in leads

%

Increase in new users

%

Increase in conversion rate

%

Increase in goal completions