Web design and marketing for the leading plugin developer & consultants for Sparx Enterprise Architects
Services employed:
Development support and SEO, leading to a radical rebrand and website rebuild.
Technical development support for licence management software
The original website had been developed by another company and was in desperate need of ongoing support. It allowed users to purchase software licences, which connected to a .NET platform to manage licence keys.
Working on a retainer basis, we were tasked with ironing out the kinks and ensuring the website and license management software were operating at peak performance. The positive experience of having a flexible and skilled resource on hand for support led eaDocX to work with us across a broad range of services.
Brand evolution for a revolutionary plugin
As part of the re-design of the website we were asked to modernise the logo. With an existing loyal client base, and a colour pallet that mirrored that of Enterprise Architect, it was important to evolve the existing brand, rather than start over.
Through research and exploration of design concepts, a new logo was produced that was still instantly recognisable, but significantly more refined.
Migrating from a dated CMS to a custom WordPress build
The original website was built using Joomla. It included a shop, extensive resource section and a forum, amongst other things. The navigation was complex, with so many sections and pages, we decided to bring simplicity and beauty to the user journey.
Drawing on inspiration from leading SaaS platforms, key pages including features, pricing and solutions were made prominent. Other sections were relegated to footer links and secondary CTAs. In a two-phase project, we first migrated all the selling and resource pages, so we could focus on driving more business without having to worry about the licence server.
In the second phase we re-built the ecommerce section and re-connected to the licence server. The end result is a truly impressive web presence that demonstrates the key features of the plugin and provides quick links to the information that users need the most.
Boosting trial downloads and driving more plugin sales
We have been working with eaDocX for many years now, providing a flexible and proactive marketing service. A combination of the launch of the new website, along with ongoing search engine optimisation, has led to a substantial increase in revenue. Quality traffic is now being driven to the site, where those who register or download a trial are significantly more likely to make a purchase.
