eCommerce web design and marketing for a leading online furniture retailer
Services employed:
Furniture.co.uk is an established online furniture retailer offering a broad range of traditional and modern wood furniture. Their beautiful product collections and outstanding customer service are second to none. We were approached to provide a brand-new look and feel for the site, re-build it into a more manageable platform and provide ongoing marketing from the onset to boost sales.
Brand evolution
To position the brand alongside some of the UK’s top online retailers, our design team worked into the logo, brand colours, design elements and fonts. The new brand is elegant, refined and provides a beautiful platform to showcase their collections.
eCommerce website design
The previous site was built in Magento. Furniture was keen to re-platform to a custom WooCommerce environment, putting the control back in their hands, allow rapid development and powerful marketing capabilities.
The new site was built from the ground up with a custom navigation, custom product journeys, auto-complete search, and intuitive filtering. The new elegant and refined design direction appeals to experienced buyers that seek quality products.
To show off their outstanding reviews (and build more), Trustpilot was integrated throughout the site.
