Branding, Packaging and Product Design for a Baby Products Company

Services employed:

– Haberman produces innovative premium baby and toddler feeding products that help youngsters develop drinking independence. Our experience in their market – having designed market leading baby cups for Tesco, Asda and Miriam Stoppard meant we were ideally positioned to support Haberman in its growth.

Newwave provided Haberman with comprehensive support through a marketing retainer, which included: branding, packaging, e-commerce website design, advertising, retailer presentations and printed literature.

Genius packaging that’s beautifully simple

Product positioning was key to the successful launch of the new collection. Haberman sought creativity, innovation, exploration of materials and print finishes.
We took a more conceptual approach to help them better show off their product, revealing the tactile elements. Our in-depth product design experience provided us with a distinct advantage to come up with a great solution.

Cost is important in packaging, so we looked to develop a design that would look fantastic on shelves, whilst being low cost and easy to assemble.

Putting product on shelves in major retailers

Category reviews and retailer presentations are particularly important, first you must get the products listed, then you have to keep them there. We were able to help create customised presentations specifically for each retailer, along with product and marketing brochures.

Our involvement took tremendous pressure off Haberman, allow them to focus on content while we focused on how it was presented. Our focussed approach helped Haberman achieve and maintain product listings in some of the UKs leading retailers.

Branding across a range of products

We set a new premium standard for a range of baby feeding products. The carefully designed range had tremendous shelf shout, presenting a strong contrast to the dull packaging from leading competitors.

Much of the competition was inconsistent in style and message, so we wanted Haberman to be seen premium family of products. When the range was launched – this approach was very well received, earning dedicated point of sale units when launched in Boots.