Brand strategy, web design and marketing for a fintech heavyweight
Indigo provides premium solutions to companies that must operate under the Construction Industry Scheme (CIS). Their software and consultancy help businesses with compliant contracting, employment, and payroll. Having been let down by previous agencies, we were approached to provide branding, website design and marketing to position their business as an industry leader.
Branding and strategy to bring simplicity to their offering
Financial technology solutions and the Construction Industry Scheme are complex subjects. Although Indigo had spent time considering how to best represent their offering, and how that impacts their brand, they just felt things weren’t quite right. They needed a fresh, outside perspective to bring clarity to their brand strategy. Our design team worked together with Indigo’s in-house marketing team to create a slick new look for the business, as well as bring simplicity to their offering.
Drawing inspiration from fintech giants
With a shiny new brand strategy, the next step was to create a show stopping website that could bring home the bacon. A simplified navigation provides clear pathways to each service as a product. The resources and about section have been designed to demonstrate credibility and expertise. Headline messaging and clear calls to action lead visitors on a journey to make an enquiry. The result is a stunning website that sits beautifully alongside financial industry giants such as Stripe and Xero.
SEO to boost enquiries
Following launch of the site we are working closely with the internal marketing team at Indigo to help boost enquiries and generate quality search traffic.