Ecommerce web design & SEO for a leading industrial valves supplier
Services employed:
– Process Valve Solutions are specialists in precision-built industrial valves, actuators and control equipment. We were approached to craft an intuitive ecommerce solution that dominates in search engines and gives users quick access to a highly technical catalogue with over 10,000 SKUs.
Intuitive navigation and search
With dozens of product categories, nested categories and thousands of similar products, the main challenge was providing a seamless and intuitive user journey.
A custom slide out navigation allows visitors on all devices to quickly flick between top level categories and browse multiple layers of subcategories. Autocomplete search provides intelligent category and product suggestions as the user is typing, and carefully configured filters allow users to narrow down page results in real-time.
Ecommerce with SEO at its heart
Strong organic search presence is fundamental to the success of any online shop, Process Valves was no exception. From project scoping through to launch, SEO was at the front of our minds when making decisions.
The site is built to be lightning fast across all devices, and the URL structure allows for the best possible coverage of a broad range of search terms. We have laid the perfect foundation for ongoing SEO to maximise rankings for highly competitive phrases.
