Website and marketing for a fast-growth bathroom supplier
Services employed:
Trade Prices offer premium quality bathroom furniture and fittings for highly competitive costs.
We were approached to help with ongoing marketing support to help build the business through a flexible mix of SEO, paid advertising, social media and marketing campaigns. Our strategy was clear, drive quality traffic to the website and refine the user journey to increase conversions.
Boosting quality traffic
With dozens of categories containing thousands of SKUs, we had plenty to do. The landscape was highly competitive – he was going up against established ecommerce brands including Victoria Plumb and Wickes.
Our solution was to take a highly targeted approach. Instead of competing for the highest volume phrases, we targeted hundreds of longer tail phrases. Through keyword research, category and product optimisation, and link building, we have helped Trade Prices to grow their traffic by over 252%, leading to a 337% increase in monthly turnover.
Ongoing marketing and promotions
We fully utilised social media marketing across all popular channels to grow Trade Prices audience, drive engagement and boost sales.
In the first months, our team ran a competition for existing customers to post their before and after shots to boost engagement and gather user generated content.
The finalists then had to get the most likes and shares on their own submission to win the prize. This campaign had 25,000 reach, 5k engagement and 300+ comments.