CONSISTENCY ACROSS PRODUCT RANGES
Packaging typically is for more than one product forming a range. It takes great skill and attention to detail to maintain brand consistency across all items, where the packaging type may change as well its size and shape. But when it all comes together it is a thing of beauty and one of the challenges we love at Newwave.
STRONG SHELF SHOUT
Retail is a highly competitive environment, with a lot of resource invested into packaging artwork and format. To compete we ensure the packaging we design is distinctive, having a strong ‘shelf shout’. To do this we look to add differentiating colour palettes, strong product titles, with a logical hierarchy of information.