Approachable & Professional Branding
After taking the time to fully understand the brand, we knew the core values of the business were to inform people and create a community around lean systems and processes. We believed that the brand needed to be bold and straight forward, with the idea of breaking down all the information we wanted something that would represent this within the brand concept too. The green tower of blocks represents the build of data and information, this is also a divider between the initals and name of the brand. The font we used it Museo Slab which is very strong and prominent so works across a range of different media.