Luxury Carehome Branding

Branding for Dormycare one of the UK's Leading Luxury Care Homes

When Dormy Care approached us to help them develop their brand, one thing became immediately clear. The vision that Helen had for the company and the level of quality and care she wanted to be associated with Dormy Care wasn’t being reflected in the brand that had been created for them. We decided to present a re-brand to Helen and that encapsulated everything she had told us about her care communities. We needed to position Dormy Care as a premium offering, with attention to detail and quality that was unmatched in the care sector. Alongside this Dormy Care was a parent brand to the care homes below it, which all needed to have a unique identity as well as feeling part of a family.