Creating Characters & Personality through a Brand
We felt that Prolaborate could add personality to their brand through adding illustrations into their work, we wanted something their customers could connect with and help to put themselves into the characters shoes to gain a better understanding about Prolaborate. So we created six characters that would help to do this by asking questions or visually representing different scenarios. Our illustrations have two different styles one being very stripped back in all blue shades which is very true to the brand, then another colour version which uses pastel shades that add more diversity to the brand. There were also a number of different emotions created within the facial expressions of the characters, we think these are a great tool to tell different stories across the media they use.
See more about Prolaborate on the portfolio page here