The main goal of the re-branding Pronto was to put across a straight-talking, honest and trustworthy brand due to Pronto being a well-known company in the local community. So when we were asked to produce printed literature we understood that the messages were a key aspect to achieving this goal for the company. So all messages were carefully thought through with the tone of voice closely considered being so crucial to the reputation Pronto were looking to maintain. The flyers and other printed materials all have clean look, but always lead with strong messages to really give a open and honest feel.
See the full Pronto portfolio page here