We developed a full marketing package for Class-e Training, creating a new brand and website with ongoing digital marketing support. The logo is bold and designed to work well over images, on the website we went to a simple full screen look with minimal menu. This we felt was appropriate for a client base who's first language wasn't english.
Digital Marketing Retainer
Class-e starting up had no online presence. This is always a challenge and can require a sustained effort in digital marketing to build it to a position where it has quality traffic. Initially they had prepared content which made sense to them, but didn't really work from a potential client's perspective. We identified this issue early on and implemented changes to the messages. Quality of content is an important part of our SEO strategies.
The Class-e team are full of personality and highly credible. We supported them with photography that could help capture these qualities, which are so important for the types of courses and training they provide.
Conveying information through infographics is so powerful. We illustrated a great set of characters in a professional yet personable style. This was reinforced by a desaturated colour pallet, working around their purple brand colour.
Have a project? lets talk!
Give us a call or send us an email to discuss your requirements