Photography, Video, Branding, Print and Web Design for a fast growing plant hire company
CP Hire are a long established plant hire company with roots in Northern Ireland. Their new UK division has been growing rapidly but needed marketing materials and a website that accurately positioned them in the market. We recommended utilising our professional photography and video services to raise their profile and communicate the quality of their machinery and service. Together we have utilised the photography and video across all of their marketing materials, setting a new standard in plant hire web design and marketing.
Positioning CP Hire in a saturated UK market
The new division of CP Hire faced significant challenges in launching depots across the South of Wales and the UK. The market is saturated with established plant hire companies, many of which have heavily invested in their web presence and marketing. The best way for CP Hire to demonstrate their level of service and quality of equipment was to showcase it with beautifully designed catalogue and website that inspires confidence. Newwave has helped to shape perceptions of CP Hire through quality photography, video and design. The brochure and website have been very well received. Customers of CP Hire regularly comment on how amazing they look and how useful they are.
Boosting plant hire through ongoing marketing
Since the launch of the UK website we have been working on increasing CP Hire’s reach through digital marketing. We use Search Engine Optimisation to support each depot with hire enquiries. Our strategy is to drive targeted traffic to the site, focusing on a broad range of geographic locations and search terms for each type of vehicle available.