Branding, Auction Website and SEO for Ingles & Hayday Fine Instruments
Ingles & Hayday is one of the world’s leading specialists in fine musical instruments. They hold two auctions per year and have been involved in record breaking sales of fine violins, violas and cellos.
Establishing a Mayfair Brand in a croweded marketplace
Because of our established reputation in this area, Ingles & Hayday came to us to help them launch their new business. Coming from an established position in Sotheby’s they wanted to hit the ground running, with a brand that reflected the high level they operated at.
We helped establish a brand that was understated yet distinctive, coupled with a unique website featuring an elegant side bar and magazine style minimalist grid for the content. The launch was a great success and the brand has continued to help strengthen their position as leaders in fine instrument auctions and private sales.
To establish a great brand to us it is essential we understand the client’s core purpose, and position in the market. For Ingles & Hayday we felt they were at the top end of instrument auction sales, with Tim Ingles being established as one the World’s leading fine instrument auctioneers. We drew inspiration for the Ingles & Hayday brand from other well established brands in Mayfair, London. Creating a classic, minimalist design balanced with large imagery and a strong desaturated blue relating to their Sotheby’s heritage.
A fluid ongoing relationship
The relationship with Ingles & Hayday has strengthened over the years. Offering strategic support at key points of development for the business, we have sought to provide marketing advice that will help them achieve their core business goals.
We act as an extension of the Ingles & Hayday team, bringing a mix of design, web development and digital marketing services. Trust and loyalty are pillars to Ingles & Hayday’s business, this dovetails perfectly with our core values: to do business with integrity developing strong on-going relationships. This synergy really helps us to support them to the fullest measure.