The Real Soup Co.

Website, branding, photography and digital marketing for foodservice soups

The Real Soup Company produces fresh quality soups, which are easy to serve and perfect for restaurants, pubs and food outlets of all sizes. Newwave successfully helped them rebrand introducing a few simple but effective ideas, which have helped boost their sales significantly. As well as branding we provide ongoing support with website design, product packaging, photography, printed literature and exhibition elements.

Breathing life into an existing brand

Real Soup was a long established soup company with diminishing sales that was bought by Zorba Delicacies, who approached us upon taking it over to help maintain the brand continuity, whilst generating new marketing collateral. This was followed by a refinement of the brand that was more suitable for the food service sector – without alienating their existing customers. To achieve this we simplified the vegetable illustrations used in the logo and increased the size of the name Real Soup, this made the brand much clearer especially when scaled down.

Real Soup wanted a brand that reflected the qualities of the soup it produced. We developed the website and marketing materials to have a fresh hand-made yet contemporary feel – just like gastro pubs. The style we implemented used a blackboard and chalk fonts. The black background helped the soups in white bowls stand out on the website and related literature. This created a strong and distinctive look, which helped the company gain significantly more customers and increase sales, making it into a profitable acquisition

Launching new product ranges in to the food to go category

Real Soup’s increased client base created the opportunity to launch a new product – the Grab & Go soups pots. These single serve soups are distributed through vending machines in factories, hospitals and universities and large workplaces without a canteen. We continue to work with Real Soup as their market share grows and opportunities arise.

We advised Real Soup to provide their customers with marketing assets of real value. To do this we created Soup of the Day posters for each of their soups, which were provided as a pack. These provided a simple but highly effective way for their customers to promote their soups. We took plan view photos of the soups to create a bold easy to understand poster.

This approach has has gone a long way to establishing trust in the brand, and importantly increase sales.

“NewWave have helped us shape our look and feel often worked to exceedingly tight deadlines.”

“We have worked with Newwave for a long time working with supermarkets and building The Real Soup Company brand. From conceptual work with packaging to full web design and SEO NewWave have helped us shape our look and feel often worked to exceedingly tight deadlines.
Whether just a simple business card or complete resign of our brochures and websites no design has been too big or small for them. We are about to start to use them for additonal Digital Marketing exploring Google Adwords. something we have never done but they have the complete team and skills to do.”

Helen Marlton Head of Marketing