Online shop, customization tool and digital marketing for Valley Mill
Valley Mill is a premium personalised gift manufacturer with products in hundreds of retail shops across Wales. They have a workshop in South Wales where they make amazing Welsh Slate signs and gift, soy candles, oak gifts and blankets. They also sell quality Welsh products from leading suppliers such as Carrie Elspeth jewellery and Melin Tregwynt blankets. We were approached to re-build the website and provide ongoing marketing support. The goal was to significantly increase web sales and improve UX on the personalisation tool.
Personalised messages and graphics on gifts
We have made significant modifications and improvements to a leading open-source personalisation tool that allows visitors to write messages and add graphics to slate gifts. A visual of the custom design gets sent through to the workshop with each order, allowing Valley Mill to accurately personalise each gift.
Boosting sales and filling in the void
Since launching the new website we have taken a continuous improvement approach. We work alongside Valley Mill to identify opportunities to improve UX and generate sales. A monthly retainer has enabled us to work into the website, adding new functionality and improving user journeys. Sales have more than doubled and a seasonal trend dubbed ‘the void’ by the client has now been filled.