Zorba Delicacies Ltd is a premium dip and deli filler manufacturer based in South Wales. Newwave was recommended to them by the leading British-based international packaging business DS Smith Plc. We produced packaging lines for DS Smith clients which were sold in Boots, Mothercare and in most of the UK’s leading supermarkets. Zorba had been working with in-house supermarket design teams for their packaging design and found the process was very costly and very slow. They approached us thanks to the reputation we had built up for producing top quality artwork to tight deadlines.
Helping to get a product on supermarket shelves
The first piece of work with Zorba involved producing a number of concepts for a new range of packaging. They were very pleased with the quality and speed of our work. Our product design background enables us to not just prepare the artwork, but understand and advise on the shape of packaging too. This has been an asset to Zorba as we support them in new product development for supermarkets and retailers. This included carrying out the packaging design to showcase a new topped dips range which was launched in Asda.
On Trend Illustration
Great illustration can really lift packaging. To be bang on-trend, and ensure Zorba's packaging is competitive in busy market places, we explore contemporary styles and inspirational products from different categories. This we feed in to innovative illustration that blends with strong typography. We provide strong support to Zorba each time they present new product ranges to retailers, by delivering a diverse range of styles - much of it illustration based.
Since we started working together with Zorba they have taken on extra factories and staff because of the rate of growth they have experienced. Due to the close working relationship we’ve built up with Zorba, we were also perfectly placed to support them when they took over The Real Soup Co. brand and continue to do so as they grow.
"We have worked with Newwave for a long time working with supermarkets and building The Real Soup Company brand. From conceptual work with packaging to full web design and SEO NewWave have helped us shape our look and feel often worked to exceedingly tight deadlines.
Whether just a simple business card or complete resign of our brochures and websites no design has been too big or small for them. We are about to start to use them for additonal Digital Marketing exploring Google Adwords. something we have never done but they have the complete team and skills to do."
Helen Marlton, Head of Marketing
An Image-led Responsive Website
For Zorba's new website we wanted to change the approach to being image first. The images needed to be inspirational lifestyle ones, that captured the diversity of applications for dips and deli fillers. Using large images with more spacing set on a responsive grid, allowed the website to work well across touch devices.
Mouth Watering Photography
Over-time we have developed an extensive library of photography for Zorba. This includes product shots done in our studio, art direction for lifestyle shots working with models and on food safaris. These great shots provided just the right look for the new website.
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