Zorba Delicacies Ltd

Newwave has a long and established relationship with Zorba Delicacies Ltd. We have provided them with packaging, website design and photography, and helped them to establish their identity. We continue to support them in presenting their brands as they continue to expand.

How We Helped

Firm foundations and the need for speed

Zorba Delicacies Ltd is a premium dip and deli filler manufacturer based in South Wales. Newwave was recommended to them by the leading British-based international packaging business DS Smith Plc. We produced packaging lines for DS Smith clients which were sold in Boots, Mothercare and in most of the UK’s leading supermarkets. Zorba had been working with in-house supermarket design teams for their packaging design and found the process was very costly and very slow. They approached us thanks to the reputation we had built up for producing top quality artwork to tight deadlines.

Helping to get a product on supermarket shelves

The first piece of work with Zorba involved producing a number of concepts for a new range of packaging. They were very pleased with the quality and speed of our work.

Our product design background enables us to not just prepare the artwork, but understand and advise on the shape of packaging too. This has been an asset to Zorba as we support them in new product development for supermarkets and retailers. This included carrying out the packaging design to showcase a new topped dips range which was launched in Asda.

Using photography to boost Zorba's image

Zorba has an ongoing requirement to provide the retailers they supply with images of the products they produce both in and out of its packaging. As a full service, brand-led agency, Newwave, was able to provide Zorba with this and have since generated images for their website, leaflets and adverts.

We are able to offer clients photo shoots on location or at our state of the art photography studio. Zorba didn't have a good website in place so we worked with them to establish who they are, who they are launching to and identified the need for quality lifestyle and food photography.
Part of this saw us art direct a photo shoot on location and provide photography involving models and chefs. Having designers onsite means that we can also make the best of compositions and layouts for the photo shoots we produce delivering the best possible shots for our clients.

Growing together

Since we started working together with Zorba they have taken on extra factories and staff because of the rate of growth they have experienced. Due to the close working relationship we’ve built up with Zorba, we were also perfectly placed to support them when they took over The Real Soup Co. brand and continue to do so as they grow.

Services We Offered


Newwave set up ingredients and scene shots for dips at our state of the art product photography studio. We have also art directed various lifestyle shots on location including a food safari around London's Borough markets and at one of Zorba's multi-million pound food manufacturing plants.

Click here to see how our photography service works

Exhibition banners

We produced exhibition banners for Zorba to sit alongside presentation materials across multiple meetings with some of the UK's leading supermarkets.

Exhibition coming up? Read how we can help you stand out!

Packaging design

Newwave has produced hundreds of pieces of packaging for household names such as Aldi, Asda, Morrisons, Budweiser and Iceland.

Read more about our packaging design service